The Goodnight Society began as a dream (what else?)

In 2014, a dream to make a cosy sleepwear range and not just your standard sleepwear but playful, vibrant, cosy sleepwear for big dreamers and restful nights.

At The Goodnight Society, we offer more than just pyjamas. 

We aim to sell a little piece of tangible happiness, cleverly wrapped up as sleepwear, … you know, the stuff you wear to bed-or, if you sleep naked, the cosy stuff you throw on when the courier is knocking at the door (or for lounging at home!). 

Discover your Pyjama Aesthetic with The Goodnight Society

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    You’re a soft-hearted romantic who loves life’s little luxuries. Slow mornings, sweet treats, cosy corners and making every moment feel a little more magical.

    Sweet Dreams
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    You’re effortlessly timeless and love the simple things. Classic comforts, familiar favourites and a perfectly cosy routine you can always rely on.

    Cosy Vibes
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    You’re all about peaceful rituals and little moments of self-care. The kind of person who knows a beautiful morning sets the tone for the whole day.

    Slow Mornings

"Profit for purpose" company

The Goodnight Society proudly supports Mammas Laef, a project dedicated to empowering women in Vanuatu by providing uniforms and reusable cloth pads. This initiative helps girls stay in school, allows mothers to work, and fosters financial independence for women. Every purchase from The Goodnight Society contributes to making a positive impact on the lives of others.

Meet the founder

Anna Shone is the creative force behind The Shone Group and designer for The Goodnight Socity. With a background in visual arts and fashion design, Anna's entrepreneurial spirit led her from crafting unique pieces at local markets to founding a number of nationally recognized brands. Together with her husband Patrick, Anna has grown this her ranges into a thriving family of brands. Her passion for comfort and style, combined with an intuitive understanding of what women want to wear, continues to drive innovation and success. As a mother of three, Anna creates clothing that seamlessly fits into the lives of busy, style-conscious individuals across New Zealand.