The Goodnight Society began as a dream (what else?)

In 2014, a dream to make a cosy sleepwear range and not just your standard sleepwear but playful, vibrant, cosy sleepwear for big dreamers and restful nights.

At The Goodnight Society, we offer more than just pajamas. 

We aim to sell a little piece of tangible happiness, cleverly wrapped up as sleepwear, … you know, the stuff you wear to bed-or, if you sleep naked, the cosy stuff you throw on when guests are over (or for lounging at home!). Our fun colourful fabrics are uniquely designed in New Zealand and custom printed exclusively for us.

"Profit for purpose" company

The Goodnight Society proudly supports Mammas Laef, a project dedicated to empowering women in Vanuatu by providing uniforms and reusable cloth pads. This initiative helps girls stay in school, allows mothers to work, and fosters financial independence for women. Every purchase from The Goodnight Society contributes to making a positive impact on the lives of others.

Part of The Shone Group

The Goodnight Society is part of The Shone Group, a family of brands that share a commitment to quality and style. Under the leadership of Anna and Patrick Shone, the group includes Homelee, Thing Thing, Rose Road, Pop Factory and Other Things. Each brand brings its own unique character to the group. From trendy streetwear to playful sleepwear, vibrant children's clothing and accessories, The Shone Group offers a diverse range of fashion options for every aspect of modern life.

Meet the founder

Anna Shone is the creative force behind The Shone Group and designer for The Goodnight Socity. With a background in visual arts and fashion design, Anna's entrepreneurial spirit led her from crafting unique pieces at local markets to founding a number of nationally recognized brands. Together with her husband Patrick, Anna has grown this her ranges into a thriving family of brands. Her passion for comfort and style, combined with an intuitive understanding of what women want to wear, continues to drive innovation and success. As a mother of three, Anna creates clothing that seamlessly fits into the lives of busy, style-conscious individuals across New Zealand.